The Launch: Inhaled Chocolate
Le Whif is a revolutionary new way of eating chocolate – by breathing it! Imagine, chocolate without the calories. Be the first to try inhaled chocolate when Le Whif goes on sale later this month in four luscious flavors: mint chocolate, raspberry chocolate, mango chocolate, and plain chocolate. [Le Whif Site]
Ok it’s all very confusing, but it seems the good people at the Le Labo Shop have gone off and manufactured these chocolate inhalers called Le Whif, which you can stick in your mouth and use to pretend that you’ve just eaten ridiculous amounts of chocolate (which is what the young lady in the picture is doing).
Apparently this bloke (David Edwards), wrote a book called Whiff, which is a story about how people realize their dreams by smelling chocolate. (Quite frankly this is probably the least disturbing thing a book with that title could have been about)
Mr Edwards book is a completely standalone artistic endeavor and not at all part of the choc flavored poppers ingenious marketing campaign.
In any event I can’t see why the French need this sort of thing as they’re already notoriously skinny.
However if you are a fat bastard unable to resist the temptation to inhale handfuls of Mars Bars all day, or if you’ve recently quit smoking due to excess peer pressure and are looking for something more socially acceptable to suck on in public, then perhaps Le Whif is just the ticket for you.
(Le Whif is not recommended for use by Lindsay Lohan.) 
